Beat Cancer Off

Prostate cancer is the number one cause of cancer death in men. But men don't talk about their prostates. Not with each other, or doctors. So we needed to create conversation around prostate health.

We found a statistic from Harvard: men who ejaculate 21+ times per month have a significantly reduced rate of prostate cancer. We decided to keep the conversation in men's hands and focus on masturbation. And the rest all came together.

• 8 Cannes Lions. Gold Health & Wellness. Gold Entertainment.

• LIA Most Awarded Campaign in Health. Grand LIA in Health Craft. 5 Golds

• New York Festival Grand Prix in Purpose